Als eBay-Verkäufer bereiten sich Ihre Konkurrenten bereits auf Black Friday und Cyber Monday (BFCM) vor. Sie auch? Lassen Sie sich nicht abhängen – vermeiden Sie diese häufigen Fehler, um einen Vorsprung zu haben und Ihre Gewinne zu maximieren:
1. Nicht früh genug vorbereiten
- ❌ Mistake: Waiting until the last minute to plan promotions, update listings, or organize inventory.
- ✅ Avoid It: Start prepping at least 6 weeks in advance. Early preparation guarantees your listings are optimized, inventory is secured, and promotions are ready to roll.
2. Ignorieren der Optimierung von Listen für Mobilgeräte
- ❌ Mistake: Neglecting to optimize your eBay listings for mobile shoppers.
- ✅ Avoid It: Make sure your listings are mobile-friendly with clear images, concise descriptions, and relevant keywords. Your competitors are already ranking higher in mobile searches—don’t miss out.
3. Nicht genug Vorrat haben
- ❌ Mistake: Running out of in-demand products early, leading to missed sales and disappointed customers.
- ✅ Avoid It: Forecast demand based on last year’s trends and stock up on popular items. Your competitors are prepared—are you?
4. Verwirrende oder schwache Rabatte anbieten
- ❌ Mistake: Complicated promotions like “Buy 3, get 2 half off” or small discounts that don’t excite shoppers.
- ✅ Avoid It: Keep your deals simple and competitive, like “20% off everything” or straightforward BOGOs. Your competitors are making their deals irresistible—don’t let yours fall flat.
5. Schlechte Mobil-Optimierung
- ❌ Mistake: Ignoring mobile shoppers, who make up a large portion of BFCM traffic.
- ✅ Avoid It: Make sure your eBay listings have a responsive design that works seamlessly on mobile devices.
6. Vernachlässigung der Wiederherstellung verlassener Einkaufswagen
- ❌ Mistake: Missing out on sales by not following up on abandoned carts.
- ✅ Avoid It: Use eBay’s abandoned cart email feature to remind potential customers to complete their purchases. Your competitors are reclaiming lost sales—are you?
7. E-Mail-Marketing ignorieren
- ❌ Mistake: Failing to leverage email to build excitement and recover sales.
- ✅ Avoid It: Tease your promotions early and send reminder emails closer to BFCM.
8. Kein Anreiz für wiederkehrende Kunden
- ❌ Mistake: Focusing only on attracting new buyers while neglecting your loyal customers.
- ✅ Avoid It: Offer exclusive deals or early access to BFCM promotions for repeat customers.
9. Nicht optimierter Checkout
- ❌ Mistake: Complicated checkout processes that lead to high cart abandonment.
- ✅ Avoid It: Simplify checkout on eBay by ensuring you accept multiple payment methods and offer a guest checkout option.
10. Überspringen von Retargeting-Anzeigen
- ❌ Mistake: Not setting up retargeting ads for visitors who browsed but didn’t buy.
- ✅ Avoid It: Use Facebook or Google retargeting to nudge those visitors to come back and purchase.
11. Vergessen, kostenlosen Versand anzubieten
- ❌ Mistake: High shipping fees can be a dealbreaker, leading to cart abandonment.
- ✅ Avoid It: Offer free shipping on orders over a certain amount to entice buyers.
12. Kundenbetreuung übersehen
- ❌ Mistake: Not providing quick customer service, especially during the busy BFCM period.
- ✅ Avoid It: Stay responsive with live chat or fast email replies. Your competitors are offering top-tier service—don’t fall behind.
13. Kein Plan für das Engagement nach dem Verkauf
- ❌ Mistake: Treating BFCM as a one-time event with no follow-up.
- ✅ Avoid It: Follow up with customers post-purchase to encourage reviews and offer future deals.
14. Analytik ignorieren
- ❌ Mistake: Not tracking key metrics like sales, traffic, or customer behavior during BFCM.
- ✅ Avoid It: Use eBay’s analytics tools to monitor performance and adjust strategies.
15. Keine klare Rückgabepolitik
- ❌ Mistake: Confusing or hidden return policies can drive buyers away.
- ✅ Avoid It: Be transparent with a clear and easy-to-understand returns process.
16. Vergessen Sie den Cyber Monday
- ❌ Mistake: Focusing all your efforts on Black Friday while ignoring Cyber Monday.
- ✅ Avoid It: Extend your promotions through Cyber Monday to capture even more sales.
17. Nicht genügend positive Kundenrezensionen
- ❌ Mistake: Lack of verified positive reviews can undermine shopper trust, costing you sales.
- ✅ Avoid It: Your competitors are already ramping up their reviews. Boost your ratings with tools like Feedback by eDesk to automate requests and gather more 5-star reviews.
Ihre Konkurrenten sind bereit für die BFCM – sind Sie es auch?
Lassen Sie Ihre Konkurrenten nicht davonziehen. Setzen Sie diese Strategien jetzt um und machen Sie diesen Black Friday & Cyber Monday zu Ihrem bisher profitabelsten.
