1. Optimisez vos listes de produits
- Titles: Include high-value keywords to enhance search visibility.
- Descriptions: Highlight unique selling points and benefits, focusing on holiday-specific promotions.
- Images: Use high-quality images; consider festive themes or overlays to attract seasonal buyers.
2. Mettre en place des offres spéciales et des promotions
- Discounts: Offer limited-time discounts to create urgency.
- Bundles: Group popular products together to increase cart value.
- Free Shipping: Provide free shipping on orders over a certain amount to encourage larger purchases.
3. Rationalisez l’assistance à la clientèle avec eDesk
- Quick Replies: Use templates to respond to FAQs and handle high volumes of inquiries.
- Automation: Set up auto-responses for common questions and order tracking to save time.
- Unified Inbox: Manage all customer messages from Amazon, eBay, Shopify, and other platforms in one place for efficiency.
4. Préparer les retours et les remboursements
- Return Policy: Clearly display your holiday return policy to avoid confusion.
- Pre-written Responses: Set up clear, friendly responses for return and refund inquiries.
- Escalation Plan: Identify and resolve potential issues quickly to maintain positive reviews.
5. Contrôler et gérer les examens
- Feedback Requests: Use eDesk’s tools to request feedback post-purchase.
- Address Negative Reviews: Respond quickly and professionally to resolve issues and maintain a positive seller rating.
6. Gérer les stocks et prévoir la demande
- Stock Up: Make sure you have adequate stock for top-selling products to avoid stockouts.
- Inventory Tracking: Use eDesk’s integration to track inventory across platforms.
- Forecasting Tools: Use data from previous holiday seasons to forecast demand accurately.
7. Optimisez vos efforts de marketing
- Email Campaigns: Create targeted holiday campaigns highlighting exclusive deals.
- Social Media: Boost posts showcasing limited-time offers and promote directly to followers.
- Retargeting Ads: Remind past visitors about your products with retargeting ads.
8. Fixez des attentes réalistes en matière d’expédition
- Update Delivery Times: Display realistic delivery dates, considering the holiday rush.
- Shipping Options: Offer expedited shipping for last-minute shoppers.
- Communicate Delays: Proactively update customers about any potential shipping delays.
