Black Friday 2024 is shaping up to be another record-breaking event for online sellers, and if you’re an eCommerce seller, now’s the time to prepare. Choosing the right eCommerce platform is crucial to standing out and maximizing your profits on the busiest shopping day of the year.
But with so many options out there, how do you know which is the best platform to sell online? What’s the best website to sell digital products? And which multi-vendor eCommerce platform comes out on top?
In this guide, we’ll explore some of the best eCommerce solutions to help you navigate Black Friday 2024 and pick the right tools to boost your sales and make your operations seamless.
When it comes to eCommerce on Black Friday, the right eCommerce platform matters
eCommerce on Black Friday is a marathon, not a sprint. From handling high-traffic volumes to managing inventory and customer service, your eCommerce platform needs to be reliable, flexible, and efficient. Whether you’re a Shopify seller, run a multi-vendor eCommerce website, or are looking for the best website to sell products, your platform can make or break your sales. Here’s what you should look for:
Multi-channel integration
Handling multiple sales channels, from Amazon to eBay, can be overwhelming. A good platform will allow you to consolidate all your sales channels and products to sell online in one place.
Real-time customer feedback
Being able to track reviews, customer queries, and comments across all platforms is key to providing top-tier customer service. Platforms like eDesk help eCommerce sellers keep up with all reviews, orders, and support tickets in one centralized hub, so no message or opportunity is missed.
Scalability
Your platform should grow with you. Whether you’re focusing on top-selling products online or launching new best-selling Shopify products, scalability matters. Your tools need to be able to handle traffic spikes and inventory changes without breaking a sweat.
Best platforms for eCommerce on Black Friday 2024
1. Shopify: The go-to platform for small to medium sellers
It’s no surprise that Shopify tops the list for Black Friday. As a flexible, user-friendly platform, Shopify makes it easy for eCommerce sellers to manage inventory, sales, and customer service. The Shopify multi-vendor setup also supports sellers who collaborate with other vendors to maximize their product offerings.
What’s more, some of the best-selling products on Shopify can skyrocket your sales, especially if you’re offering popular products to sell online during Black Friday. Looking to scale? Shopify’s app store is packed with tools to help you find not only the best products to sell online but also the most profitable products to sell online and boost your performance.
2. WooCommerce: Best for customization and flexibility
If customization is a priority, WooCommerce is a top choice. With its multi-vendor eCommerce capabilities, it’s perfect for sellers who want total control over their site. The WooCommerce multi-vendor platform lets you create unique storefronts — perfect if you’re looking to differentiate your products. Additionally, it supports digital products, making it one of the best websites to sell digital products alongside physical goods.
If your goal is to find the best way to sell online while keeping your site tailored to your needs, WooCommerce’s open-source nature gives you endless possibilities to scale.
3. BigCommerce: best for high-volume sellers
If you’re expecting serious traffic spikes this Black Friday, BigCommerce is the platform you need. Known for its robust infrastructure, it’s one of the best platforms to sell online when handling massive sales volumes. BigCommerce excels at managing large inventories and provides seamless multi-channel integrations, allowing you to sell on platforms like Amazon, eBay, and Walmart without the hassle.
BigCommerce also excels at helping sellers find Shopify top selling products and easily push these products across multiple marketplaces, keeping your store competitive.
So, that’s it—our top picks for the best eCommerce solutions to help you have the best possible Black Friday 2024.
But it’s not all about sales. Yes, choosing the right platform can elevate your sales figures, but to truly maximize your results, you need the right tools to handle customer service, too.
Optimize your Black Friday eCommerce operations with eDesk
The flurry of activity that comes with scaling up your sales can seem a ‘nice problem to have’. But even with the best eCommerce platforms, managing customer service during Black Friday can be overwhelming. However, that’s where eDesk comes in.
eDesk’s AI-powered helpdesk integrates with platforms like Shopify, WooCommerce, BigCommerce, and more, allowing you to keep track of customer queries, comments, and reviews from every channel in one place.
eDesk makes sure you never miss a beat, from tracking the performance of your best-selling Shopify products to resolving a return on a popular item.
Features include:
- Multi-channel support, so you can handle customer queries from Amazon, eBay, Walmart, and Shopify in one unified inbox.
- Real-time insights, meaning you can monitor which products are driving sales and generating the most tickets, helping you fine-tune your Black Friday strategy.
- Automation tools to reduce manual work with automatic ticket routing and response templates, allowing you to focus on closing more sales.
With eDesk’s helpdesk solution, you’ll be equipped to provide the exceptional service your customers expect. Plus, get 500 free five-star reviews and supercharge your eCommerce sales today with eDesk.*
*We’ll give you 500 free reviews, but it’s your excellent customer service that’ll make them 5-star. We know you’ve got that in the bag already, right?
