Introduction
Outstanding customer service is essential for staying competitive in Home and Garden eCommerce. This guide provides strategies to boost loyalty and drive sales in 2025.
The market is growing—Technavio predicts 13.5% growth by 2028, fueled by the rise of omni-channel retail. Online platforms are no longer optional but vital for expanding reach and revenue.
Klaviyo’s 2024 report supports this, with 72% of large retailers seeing profit growth and 92% expecting more in the coming year. The opportunity is clear—now is the time to act strategically.

In reaction to this market growth
In reaction to this market growth, many home and garden companies (63%) are raising prices, which will drive revenue growth in the short term, but should be tempered with a focus on customer satisfaction and user experience.
Because the industry is undergoing notable shifts, fueled by evolving consumer preferences and market trends unique to this sector. To capitalize on these opportunities, home and garden eCommerce businesses must focus on making strategic decisions in the right areas of their business — namely feedback and customer service.
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Why Customer Service Matters for Home & Garden Sellers
Customer support is vital in eCommerce—90% of customers in 2024 say it influences their buying decisions, and 89% are more likely to make repeat purchases after a positive experience.
Home and Garden shoppers have unique needs, from product compatibility to large-item deliveries, making responsive support essential. As ManoMano, a leading Home and Garden marketplace and eDesk customer, puts it, “Customer satisfaction is the backbone of our business.”
With growing demand for online DIY and home improvement products, sellers who prioritize great support will gain a competitive edge.

Key Challenges for Home & Garden Sellers
Best Practices for Home & Garden eCommerce Support
The Advantages of a Multichannel Approach
2025 presents major opportunities for Home and Garden eCommerce sellers to adopt a multi-platform strategy—now more essential than ever for growth.
Shopify and NetSuite merchants in this sector generated over $2.4 trillion in combined sales, underscoring the power of selling across multiple channels. This approach expands reach, boosts visibility, and reduces reliance on any single platform.

Indirect Sales Strategy Opportunities
Partnering with established marketplaces like Houzz, Amazon, or Michaels allows Home and Garden eCommerce retailers to expand their reach and boost brand visibility. Platforms like Houzz connect sellers with customers actively seeking home improvement products, while retailers like Michaels now offer curated third-party marketplaces.
These indirect sales channels help reduce marketing costs, build trust through established platforms, and let sellers focus on products and service while marketplaces handle the logistics. The key challenge? Maintaining fast, effective customer service across all platforms.

How eDesk Helps Home & Garden Sellers
Our tools are designed to tackle the specific challenges of Home and Garden eCommerce, and can be separated into three stages of the sales process.
Accelerate Your Growth in 2025
The Home and Garden eCommerce sector is set to thrive in 2025, driven by growing consumer interest in DIY projects and sustainable living. By prioritizing outstanding customer service and leveraging powerful tools like eDesk, you can turn challenges into opportunities and position your brand as a trusted market leader.
Take the first step toward cultivating a winning customer support strategy today with the help of eDesk’s Home and Garden eCommerce experts.


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