2023 saw a 19% surge in the number of active sellers across multiple online marketplaces. These eCommerce marketplaces present opportunities to connect with buyers anywhere in the world, in any niche, at any time of day. That is, if they can manage all the complexities that go with it.
Selling on larger marketplaces like Amazon, Walmart and eBay brings significant overhead to any seller organization. This complexity is only increased when expanding to more regional or specialist marketplaces such as Macy’s, Best Buy Canada, B&Q or Decathlon.
Mirakl is an invaluable solution in this arena as it powers the majority of more niche marketplaces. Mirakl Connect is Mirakl’s seller platform that acts as a central hub, simplifying the marketplace management process. Let’s break down what Mirakl Connect is all about and why it’s becoming a go-to solution for successful sellers.
What is Mirakl Connect?
At its core, Mirakl is a marketplace ecosystem that brings together sellers and operators. Think of it as a bustling digital bazaar where businesses can set up shop, connect with customers, and access a suite of tools to help them thrive.
Mirakl Connect is a platform within this ecosystem, specifically for sellers. It connects them with marketplaces who are actively seeking new sellers and products to add to their offering. This significantly accelerates sales growth, globally.
Mirakl boasts 400+ marketplaces and over 100,000 sellers selling through those marketplaces.
In 2023, they achieved $8.6 billion in gross merchandise value (GMV) spent on marketplace and dropship through Mirakl, a record 50% year-over-year growth.
How does Mirakl Connect work?
One of the biggest challenges for eCommerce sellers is juggling multiple marketplace accounts, each with its own interface and requirements. Traditionally, you’d have to access online marketplaces, one by one, to sell your items there. It’s time-consuming and often complex. Mirakl Connect flips this model on its head.
Here’s the process in a nutshell:
1. Join: Sellers sign up to Mirakl Connect, creating a profile that showcases their products and capabilities.
2. Get discovered: Marketplace operators browse the Mirakl Connect ecosystem, looking for sellers that fit their needs. Some notable marketplaces present on the platform include Macy’s, Kroger, JCrew and Saks.
3. Make connections: Sellers and marketplaces promote their offerings and connect with each other directly through the platform when there are matching target buyers.
4. Streamline operations: Mirakl Connect provides tools to help manage listings, inventory, and orders across multiple marketplaces.
5. Grow and scale: As sellers expand their presence, they can tap into additional services and partners within the Mirakl ecosystem.
Why use Mirakl Connect?
While there are other marketplace management solutions out there, Mirakl Connect stands out in several ways.
Unlike platforms that focus solely on listing management, Mirakl Connect creates a comprehensive ecosystem. Sellers get access to a network of potential partners and customers.
Mirakl Connect is also built for the new wave of specialized marketplaces, giving sellers access to niche markets they might otherwise miss. Added to this, Mirakl Connect is available in multiple countries offering sellers the ability to expand internationally with ease.
Plus, if you’re a more specialized seller, Mirakl Connect gives you access to niche marketplaces for specific industries or product types.
The eDesk advantage: Supercharging customer service
Now, let’s talk about how eDesk fits into the picture. As the only customer service Partner for Mirakl Connect, eDesk brings a crucial element to the table—connected, centralized support. Here’s why the Mirakl Connect/eDesk combo is a game-changer:
Unified customer service
Just as Mirakl Connect centralizes marketplace management, eDesk centralizes customer service.
While the endless opportunities to grow through marketplaces is appealing, managing customer service across all of them can quickly become unmanageable. To solve for this, eDesk, in conjunction with Mirakl Connect, means you can handle inquiries from everywhere you sell, in one place.
Seamless integration
Because eDesk is an official partner, the integration with Mirakl Connect is smooth and reliable. No more manually connecting different systems without knowing if they’ll work seamlessly.
Scalability in sync
As you expand to new marketplaces through Mirakl Connect, eDesk scales with you, ensuring your customer service capabilities keep pace with your growth and capture queries from all your sales channels.
Increased efficiency
The combination of Mirakl Connect’s marketplace management and eDesk’s customer service tools can significantly reduce the time spent on day-to-day operations.
Data-driven insights
eDesk’s analytics, combined with Mirakl Connect’s marketplace data, can provide a comprehensive overview of your business performance and customer satisfaction.
Multilingual support
For sellers expanding internationally through Mirakl Connect, eDesk offers AI-powered, multilingual support features to help you serve a global customer base.
The Power of partnership
By using Mirakl Connect and eDesk together, sellers create a powerful ecosystem for their business. You’re not just listing products and hoping for the best—you’re tapping into a network of marketplaces, tools, and services designed to help you succeed.
You can launch your products on new marketplaces, manage your inventory across all your sales channels, and provide top-notch customer service, all without switching between multiple platforms. That’s the promise of the Mirakl Connect-eDesk partnership.
Success stories
Many eDesk and Mirakl Connect customers have seen huge success off the back of this software combination:
- Life Interiors International saw a reduction in response times of 60% and a 40% increase in sales after adopting both platforms.
- Sennheiser, despite a 24% surge in customer support queries, slashed their response times by 61%.
- Pertemba grew their marketplace presence by 45% and maintained 97.6% 24hr SLA compliance.
In conclusion
In the ever-evolving world of eCommerce, staying ahead of the curve is crucial. Mirakl Connect, especially when paired with eDesk, offers a compelling solution for sellers looking to expand their reach, streamline their operations, and provide excellent customer service.
As marketplaces continue to reshape the eCommerce landscape, tools like Mirakl Connect are becoming less of a luxury and more of a necessity for sellers who want to thrive in this new environment.
Remember, the key to success in eCommerce isn’t just about having great products—it’s about getting those products in front of the right customers and providing a stellar shopping experience. Mirakl Connect, with its vast network of marketplaces and integration with customer service powerhouse eDesk, provides a robust platform to do just that.
To see the potential the combination holds for your business, start with a free trial of eDesk:
